Airi
Yamada
Nail Artist / Conceptual Nail Artist
New York
Profile
Airi
Yamada
Nail artist / New York
Airi Yamada is a New York–based conceptual nail artist and founder of TRADITIONAiL, exploring the intersection of fashion, material culture, and traditional Japanese craftsmanship.
Working across runway, editorial, campaign, and private luxury projects, she approaches nails not as decoration, but as an extension of silhouette, narrative, and material expression.
Through TRADITIONAiL, she reinterprets traditional Japanese materials and techniques into contemporary wearable art, creating works that bridge craftsmanship and fashion imagery.
Her practice is rooted in the belief that hands are part of a garment’s visual language. Rather than functioning as surface detail, nails become structural and narrative elements that contribute to the identity of a collection.
Her work has been featured in fashion presentations, editorials, campaigns, and New York Fashion Week productions, including projects for Andrew Kwon, UNIQLO, and GU.
日本では9年間ネイルサロン「藍rish」を経営。独自に開発した伝統工芸ネイルプロジェクト「TRADITIONAiL」の創立者として活動し、2024年に渡米。現在はニューヨークを拠点に、ファッション・エディトリアル・ランウェイを中心に活動している。
Contact
For collaborations, editorial projects, runway productions, campaigns, private appointments, or press inquiries, please get in touch using the form below.
You may also contact me directly at:
info@kimononailinc.com